Our History

Rooted in Tradition, Devoted to Community, Blooming with Heart

Durocher Florist was established in Springfield, MA, in the late 1940s by Bob Durocher. What began as a commitment to offering the finest and freshest flowers and plants evolved into a cherished part of the community that has stood the test of time.

Throughout the years, Durocher Florist has never waivered from Bob's commitment. Beautiful arrangements designed with care, deliveries with a smile, and top-notch service are just the beginning. Flowers mark many of life's most important moments and reflect the meaning behind each occasion. From weddings and births to milestone anniversaries and celebrations of life, Durocher Florist has walked alongside neighbors through it all and is humbled to be such an integral part of the community.

Since 1996, Durocher Florist has been operating from the same welcoming location, allowing meaningful, deep-rooted relationships to form within the Springfield community. It warms our hearts to share tradition with generations of families. Whether you're a loyal customer or a new face, we serve each person with the same promptness, courtesy, and a friendly spirit — our own tradition for over 80 years.

At the helm of Durocher Florist today is owner Heather Sullivan AIFD, CFD. Since she was 17, Heather has been a part of the Durocher Florist family, climbing the ranks and falling in love with the flower shop. Dedicating herself to floristry and the business, Heather managed Durocher Florist for 24 years before becoming the proud owner in 2019.

In 2011, Heather was accredited by the American Institute of Floral Designers (AIFD), a prestigious recognition in the floral industry that reflects her artistry, professionalism, and deep knowledge of floral design. The AIFD is the nation's oldest and largest nonprofit dedicated to promoting floral design as a respected career. Heather's place among its members is a testament to her skill and dedication.

Heather and the team have learned that consistency is key. Some designers and staff have been working at Durocher Florist for over 50 years. Their talent, loyalty, and love for what they do infuse every arrangement with something extra that can't be replicated elsewhere. While Durocher Florist has evolved with the times, embracing modern technology, updating tools, and welcoming trends, its heart has stayed the same since the very start.

Durocher Florist is more than a flower shop. We're a trusted friend, a steady presence, a pillar in the community, and a source of beauty and comfort in the lives of many. We are grateful and committed to always being there with fresh flowers and a friendly face. We look forward to continuing this journey together for many more years.